We have a tried and true process that has worked for many of the top Direct Marketing companies in the world. Our client administrators will guide you through this process deftly and quickly, while leaving no stone unturned. Disseminating all of your product and campaign information and how it can be used in your Internet campaign can be a daunting task. Since IDR has completed this process hundreds of times before, we have been able to create a streamlined system that alleviates the headaches that may befuddle other companies trying to bring your product to the Internet.

What do you want to accomplish? What do you think the Internet should add to your bottom line?

Obviously you want to increase sales by 100% and get a 30% conversion rate, but let us tell you what we expect your product to do on the Internet. Chances are we have managed an Internet campaign that features a product very similar to yours. With this knowledge IDR will be able to guide you in making the correct decisions when it comes to your product or service and what direction you should take with it on the World Wide Web.

We also like to hear your vision of what you would like to see with your Internet campaign. Here are a few desires:

These are only a few visions that our clients have entrusted us with. Whatever your questions, concerns or goals may be, let the pros at IDR evaluate your next e-commerce project before you make any decisions.

Before any design or programming work can be started, a through competitive analysis is completed to gather all relevant information on competitors. You will be amazed at how many companies put a website online as fast as possible and then later wonder why they aren't able to sell product. If they initially took the time to see who they are competing against, they might see that they are overpriced or providing a sub-standard product.

We will generate an Excel spreadsheet that shows all the competitors for as many related key words as you would like. IDR will also provide the number of monthly searches for that key word term, and when PPC comes into play we will show the cost per click (CPC) for each term and what each competitor is paying.

IDR feels thats the this initial phase can be very crucial to the success of a client's internet campaign.

A financial performa is generated by one of the IDR account managers, based upon a number of specifications. The first is that a complete competitive analysis is gathered and analyzed. We will also take into account a number of factors including, suggested retail price, cost of goods (COG), shipping, credit card fees, and also anything that decreases your profits.

From this information, we will be able to determine the estimate the number of visitors the website will receive, what the monthly marketing costs and profits will be, based upon our past experience.

The benefits of this are amazing in making your Internet campaign decisions.

We design and develop web sites that convert visitors into paying customers. Every website is a reflection of your company and your product. This is why we create professional branded sites that portray your company in a positive manner. IDR's web development methodology emphasizes the following:

Pay-per-click (PPC) advertising is a great way to increase traffic and generate more sales. Unfortunately for many PPC advertisers, it is difficult for them to generate a profit, especially on high traffic terms. We have years of experience, in addition to proprietary analysis software that gives us the tools we need to make sure your PPC campaign is firing on all cylinders.

Internet Direct Response, Inc. are Professional members of Google and Ambassador members of Yahoo. Membership has it's privileges.

Search Engine Optimization (SEO) is the act of improving a web site so that it ranks well in the organic, crawler-based listings of search engines. In short, this means that when a user types in a products name or keyword term, the optimized website will appear in the non-paid search engine listings. SEO is not an easy or exact process since the search engines are constantly changing their algorithms.

Our track record with SEO speaks for itself. IDR has maintained and achieved high rankings for some of the most competitive terms and hottest products on the Web over the years. These include terms such as Proactiv, Smoke Away, Maxoderm, Body by Jake, Puranol and many, many more.

There are many SEO companies who guarantee top website rankings, but be weary before signing any contracts. Most firms will ask for a 6 month contract but will only require that you pay for the first 3 months. Their business plan is to simply scam money from unsuspecting customers for a few months before they realize what happened. Don't let yourself be taken advantage of. Our success and knowledge in SEO speaks for itself.

Our Client Management System (CMS) has been developed to give our clients a real-time 24hr, 7 days a week online analysis tool that will provide them with an accurate way to view sales, conversion rate, profits, marketing data and web site traffic statistics.

All of the information is organized into Summary reports or Detailed reports for an even more in depth look. Our Daily report function is a perfect Executive Summary Report that keeps your Internet campaigns at the tips of your fingers.

In addition to marketing and analysis reports, inside the CMS you will be able to generate your shipping files to integrate with your shipping department, generate your bi-monthly invoices and also utilize our Task Manager to manage and organize your own business.

Our newest addition is called Task Manager. It allows the IDR account managers and designers to colloborate with our clients on project details. All clients have the ability to create new tasks or projects, assign them to an IDR employee and set a due date.

IDR is committed to ongoing website evaluation and analysis. Everyone of our clients constantly change their product marketing, campaigns and offers. We are exceptional at turn around time on site revisions and modifications. This is to ensure that our client's websites will reflect the offers that they are promoting. In addition to changing the web site, we also regularly evaluate how the site is converting. The higher the conversion rate the better the sales and bigger the profits. It is IDR's goal to deisgn, manage and promote the most profitable website for our clients as possible.